Head of Sales & Marketing
About the Role
Electrum is bringing the future of sustainable mobility to Indonesia. We are seeking a Head of Sales & Marketing who will lead our commercial strategy, expand market adoption, and strengthen brand presence across both online and offline channels.
This role requires a leader who excels in marketing first — particularly in social media, influencer engagement, and content-driven growth — while also being accountable for revenue delivery and commercial execution.
What You Will Do
Develop and execute go-to-market strategies to drive product adoption and commercial growth.
Lead digital marketing initiatives including content strategy, social media campaigns, and influencer partnerships across Instagram, TikTok, and emerging platforms.
Build and optimize performance marketing initiatives to generate leads and conversion.
Strengthen brand positioning through consistent messaging, storytelling, and community growth.
Oversee sales planning, channel strategy, partnerships, and customer lifecycle performance.
Analyze customer insights, conversion data, and competitive movements to refine growth approach.
Lead and coach cross-functional sales and marketing teams toward performance excellence.
Manage marketing budgets and report commercial results to executive leadership.
Act as spokesperson and ambassador for brand experience at key events and activations.
What You Bring
Bachelor’s degree in Marketing, Business, Communications, or related field.
7–10 years of experience in marketing, sales, or commercial leadership roles.
Strong expertise in social media strategy and online brand growth (Instagram, TikTok, digital creators, etc.).
Proven track record in revenue delivery, demand generation, and brand building.
Strong analytical approach to marketing performance and customer funnel optimization.
Demonstrated ability to lead teams, manage vendors, and influence executive stakeholders.
Excellent communication and presentation capabilities in Bahasa Indonesia and English.
Bonus Qualifications
Experience in mobility, automotive, electronics, or consumer-focused tech products.
Background in D2C and channel sales models.
Experience launching new products in early-stage or fast-scaling environments.
Strong network in creator economy, digital media, and marketing agencies.